Bowan Genrich's
THE STANDARD
The core, actionable principles around lifting and health that I wish I knew earlier.
Seven years of training, eating, failing and refining — into one product.
60kg100kgMY STORY
From age 14 to 21, I gained 40 quality kilograms and grew to 6'5" (60kg to 100kg).
I transformed from an insecure, inexperienced teenager into someone who looks at themselves as proof that hard work will reward you as long as you relentlessly dig for more.
After 7 years of lifting, I've gathered and refined all the resources I used on this journey into one place; The Standard. This compilation has helped hundreds on their journey to change their life effortlessly through nutritional, training, and lifestyle literacy.
Inside The Standard
Not chapters.
Years of experience.
Six lessons that shaped how I train, eat and live — the ones I'd hand to my younger self on day one.
Train With Intensity
Learn how every workout became a battle against my previous self, and why intensity — not motivation — is what builds a great physique.
Consistency Compounds
The simple mindset shift that stopped me chasing perfection and finally made progress inevitable.
Protect Your Environment
Why the people around you quietly shape your standards, and how learning this changed my life forever.
Recover With Purpose
Sleep, stress, hydration and recovery — the overlooked habits that separate average physiques from exceptional ones.
Fuel For Performance
Stop eating for appearance. Start eating to perform, recover and become the strongest version of yourself. The physique follows.
The Standard
Every chapter ends with simple principles you can carry into training, business and life. Not motivation. A standard to live by.
Delivered straight to your inbox.
The full The Standard is sent straight to your email immediately after payment — instant access to everything above.
*Sent to your email address immediately after checkout.
Go Deeper
For those who want 1:1 guidance.
In 6 months you're either walking around leaner, stronger, and quietly confident in your own skin — or you're still exactly where you are now, wondering why nothing's changed. 1:1 coaching is for people who are done wasting years guessing.
Build a body you're proud of
Add real muscle, strip the fat you've been carrying for years, and finally look how you've always wanted to look — in clothes and out of them.
Progress every single week
No more stalling, second-guessing, or starting over in January. The scale, the mirror, and your numbers in the gym all move — consistently.
Eat without guilt or confusion
Stop googling every meal. Know exactly what to eat to keep progressing while still enjoying food, socials, and a normal life.
Feel unshakeably confident
The kind of confidence that comes from actually doing the work — it shows up in how you carry yourself, how you speak, how you show up.
Break the start-stop cycle for good
No more 3-week bursts followed by 3 months off. Become someone who trains and eats well by default — not someone who's always trying to.
Never train alone again
Me in your corner every week — reviewing, adjusting, pushing. You stop guessing. I make sure you actually get there.
Work With Me
Two ways to start.
Flagship
The Standard
$30 AUDone-time
The complete Level Up system — training, nutrition, and lifestyle structure. Everything you need to build and maintain a better version of yourself.
- Structured training templates
- Nutrition framework & calculator
- Habit and lifestyle systems
- Instant email delivery
1:1
Online Coaching
Personal coaching. Custom training and nutrition, weekly check-ins, direct access to me.
- Custom training program
- Nutrition structure
- Weekly check-ins & adjustments
- Direct message support
FAQ
Common questions.
Ready to level up?
Get the full Standard and start building the version of yourself you're proud of.
Get The Standard